DETROIT — Foxxtecca, an experiential media and events company that bridges mobility, tech, culture, and motorsports, is proud to announce its sponsorship of Lavar Scott‘s debut in the NASCAR Xfinity Series. The partnership is in collaboration with Alpha Prime Racing, marking a bold new chapter in the company‘s efforts to support rising talent and increase representation in motorsports.
A two-race commitment to Lavar and Alpha Prime, Foxxtecca will serve as a secondary sponsor during Scott‘s NASCAR Xfinity debut at the Betrivers 200 on July 19 at Dover Motor Speedway and a primary sponsor for the race at World Wide Technology Raceway on September 6.
“Over the past couple of years, I‘ve had the chance to get to know Lavar, and he‘s truly a dynamic individual,” said Chris Harris, co-founder of Foxxtecca. “When he brought us the opportunity to sponsor, it immediately felt like the right fit. This collaboration isn‘t just about putting our name on a car, it‘s about aligning with good people who share our values.”
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Scott currently competes in the NASCAR ARCA Menards Series, where he earned the 2024 Rookie of the Year title. As of this announcement, he is ranked second in the ARCA championship standings, continuing to demonstrate his growth, consistency, and future potential in the sport.
“Supporting Lavar in his Xfinity debut is an extension of our commitment to creating more space for diverse voices in motorsports,” Harris continued. “After speaking with Tommy Joe Martins from Alpha Prime Racing, it was clear that we‘re all on the same page when it comes to representation, opportunity and building something meaningful. That kind of synergy made the decision easy.”
Representation has become a staple of the Alpha Prime Racing driver lineup over the organization’s four years in the NASCAR Xfinity Series. Young star Rajah Caruth was the first driver signed by the team in 2022 and debuted at his home track of Richmond Raceway in the spring of that year.
Alpha Prime Racing team president Tommy Joe Martins sees Lavar as one of the sport‘s most promising young drivers.
“We‘ve been really lucky to have some great young drivers come through our team, and I‘m very excited to be adding Lavar to our roster,” said Martins. “He‘s come through the same development ladder as Rajah [Caruth] with Rev [Racing], and you can see how competitive he‘s been in ARCA the past few seasons at all different types of race tracks. And he‘s got all the intangible stuff, too. Great attitude, work ethic, very humble. He‘s going to go far. And it‘s a big deal to me and Caesar [Bacarella – Co-owner of Alpha Prime Racing] to create a team that gives opportunities to drivers like Lavar.”
Lavar Scott was equally thrilled about the opportunity to race at the NASCAR national series level.
“Making my NASCAR Xfinity Series debut is a huge step forward in my career, and I‘m incredibly grateful for the opportunity. This is a moment I‘ve worked toward for a long time. Having the support of Foxxtecca and Alpha Prime Racing means the world to me, not just because they believe in me as a driver, but because they‘re committed to creating real change in this sport. Together, we‘re not just racing, we‘re moving the culture forward, and I‘m proud to be a part of that.”
The collaboration reinforces Foxxtecca‘s commitment to empowering new voices in racing while building authentic partnerships that reflect its mission: pushing culture forward through mobility, media, and meaningful representation.
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