After Kia’s record-breaking performance in September—topping 80,000 units sold in a single month for the first time in the US—Hyundai is following suit. The Korean automaker reported more than 71,000 vehicles sold last month, marking its best-ever month in the US.
That figure represents a 14-percent increase compared to the same month last year, when Hyundai sold 62,491 vehicles. It also caps off the company’s strongest third quarter in the US to date, with 239,069 units sold. Overall sales rose 13 percent, while retail sales were up 11 percent.
Electric and hybrid models made up 38 percent of Hyundai’s retail mix. Notably, the Santa Fe saw a 45 percent sales increase, the Elantra Hybrid surged by 89 percent, and the Ioniq 5 posted a massive 151 percent gain. Both the Elantra Hybrid and Ioniq 5 recorded their best-ever sales months ever.
‘September marked our strongest third quarter on record, fueled by a diverse product lineup, outstanding dealer support, and robust consumer demand.’ — Randy Parker, president and CEO of Hyundai Motor North America.
| Model | Sept 2025 Sales | Sept 2024 Sales | Increase / Decrease |
| Hyundai | 71,003 | 62,491 | +14% |
| Tucson | 17,569 | 16,802 | +5% |
| Elantra | 13,808 | 11,186 | +23% |
| Santa Fe | 10,114 | 7,918 | +28% |
| Ioniq 5 | 8,408 | 3,336 | +152% |
| Palisade | 6,790 | 8,202 | -17% |
| Kona | 4,078 | 5,144 | -21% |
| Sonata | 3,722 | 5,575 | -33% |
| Venue | 2,836 | 1,602 | +17% |
| Ioniq 9 | 1,075 | — | — |
| Ioniq 6 | 814 | 599 | +36% |
| Nexo | 1 | 2 | -50% |
While much of Hyundai’s lineup saw strong gains in September, there were still a few models that underperformed. The Sonata dropped 33 percent in total sales, the Kona declined by 21 percent, the Santa Cruz fell 16 percent, and the outgoing Palisade—soon to be replaced by an all-new version—was down 17 percent.
Despite these dips, Hyundai’s overall performance is impressive. That momentum should carry into next year with the arrival of the redesigned Palisade, and continue over the next few years as the brand rolls out even more products.
Hyundai has already confirmed a new body-on-frame pickup truck and is reportedly considering a matching SUV. The performance-focused N division is also set to grow, with a second-generation Elantra N and more high-performance models in the pipeline.
Hyundai fans have plenty to be excited about.
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