The investment capital raised by Good Good Golf will help the company grow and create faster.
Last week’s Creator Classic, held at TPC Sawgrass on the eve of the Players Championship, was won by Grant Horvat, who, after playing college golf, became a YouTube star on the Good Good channel. On Thursday, Good Good Golf announced that it had raised $45 million in investment capital from an investor group that includes Creator Sports Capital, Manhattan West, Sunflower Studios, and Peyton Manning’s Omaha Productions.
The Good Good YouTube channel has over 1.76 million subscribers, making it one of the largest golf YouTube channels on the platform, and in addition to collaborating with Bryson DeChambeau, Rickie Fowler and Wyndham Clark, the brand has started sponsoring PGA Tour golfers. Earlier this season, Good Good inked partnership deals with PGA Championship star Michael Block, as well as Beau Hossler and Joel Dahman.
In February, Good Good Golf announced that it had expanded its relationship with NBC Sports and purchased an ownership stake in the TGL’s LA Golf Club. The brand has partnered with Callaway Golf for three years and helps the equipment maker sell Good Good-branded gear.
The infusion of $45 million in investment capital will allow the creator-focused golf media company to grow faster and invest in larger events — like the Good Good GolfNow Desert Knockout, which aired on Golf Channel the night before the WM Phoenix Open.
“Good Good Golf has seen incredible momentum as we continue to redefine what it means to be a modern golf brand,” said Matthew Kendrick, CEO of Good Good Golf, told Hollywood Reporter. “This investment allows us to scale our media and commerce initiatives, bringing even more exciting content, products, and experiences to our rapidly expanding community. We’re harnessing the power of fandom to make golf more accessible, dynamic, and engaging for players and fans of all ages.”
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