Charlie Woods follows in Tiger Woods’ footsteps in inking NIL deal with golf brand

Golf legend Tiger Woods’ son Charlie Woods continues to follow in his footsteps.

Golf equipment brand TaylorMade announced Friday, Sept. 4, that it has signed Charlie Woods to an NIL (name, image and likeness) deal, making it a family affair. Tiger has been sponsored by the company since 2017, and launched his own “Sun Day Red” brand with them in 2024. The partnership was announced in a video posted to TaylorMade’s social accounts.

Charlie, who is currently a senior at The Benjamin School in Palm Beach Gardens, Fl., is committed to play golf at Florida State following his high school graduation in 2027 – and has already made substantial waves of his own in the golf world.

The 17-year-old got his first American Junior Golf Association win last year at, fittingly, the TaylorMade Invitational, before coming in ninth in 2025’s Junior PGA Championship. He’s currently in the midst of Junior Players Championship at TPC Sawgrass in Florida, where he shot 71 (1-under) and was tied for eighth place after his first round of play Friday, and, at the high school level, led The Benjamin School to the Class 1A state title last season.

TaylorMade’s partnership with Charlie is the latest in a series of NIL deals the company has made with rising young golf stars, including Donald Trump’s granddaughter Kai Trump before her freshman season at the University of Miami and Charlie’s close friend and fellow Florida State commit Miles Russell.

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