After more than 25 years of success in the compact car segment, Ford is ending production of its beloved Focus hatchback later this year. While we’ll certainly miss it, the Focus name may not be gone for long.
According to a new report from Autocar, Ford does have plans to revive the Focus nameplate. And yes, like many modern revivals, this one will also be in the form of an SUV.
The report suggests that a new mid-size Focus crossover could launch in 2027. It’s expected that Ford will build it at its Valencia plant in Spain, which has an annual production capacity of 300,000 units.
Production of the current Focus officially ends this November, as Ford prepares to close its Saarlouis plant in Germany.
The new Focus SUV reportedly won’t replace the current Kuga in Europe (aka the Escape in the US), even though it will be roughly the same size. Instead, it will be sold alongside the Kuga and offer “multi-energy” powertrain options, including both hybrid and fully electric variants.
While not yet confirmed, it’s possible the new Focus SUV could carry over the current Kuga’s mild-hybrid and plug-in hybrid powertrains.
The new model will be built on Ford’s C2 platform—the same architecture that underpins vehicles like the Bronco Sport and Maverick in the US, as well as the Kuga in Europe and the Mondeo sedan in China. Ford also used the C2 platform on the outgoing Focus hatch.
Die-hard Focus fans may not be thrilled about their favorite five-door turning into a crossover. But this wouldn’t be the first time Ford has repurposed a classic name. The Blue Oval previously revived the Capri and Puma nameplates for two electric crossovers sold in Europe.
Photo by: Ford
The Puma has become one of Ford’s best-selling models in Europe. In the first five months of 2025 alone, the company sold over 64,000 units of the electric SUV—more than any other model in the automaker’s lineup.
Meanwhile, the compact Kuga was one of Europe’s best-selling vehicles in 2024, with over 105,000 units sold. If the new Focus SUV follows in the Kuga’s footsteps, it could prove just as popular across the pond.
Read the full article here
