Founder Ian Gilley once made trips to Golf Galaxy with his mom to buy golf gear. Now his brand sits on those same shelves.
There are plenty of brand launches in golf. Very few feel like this.
Sugarloaf Social Club is officially available at Golf Galaxy, marking a major milestone for one of the most thoughtful and taste-driven brands in the game. What started as a passion project built around friendship, golf, and a distinct point of view can now be found on shelves across one of golf’s largest retail platforms.
The moment carries a little extra meaning for founder Ian Gilley. Long before Sugarloaf Social Club existed, he remembers his mom driving him to Golf Galaxy so he could buy the first Scotty Cameron putter he’d spent months saving for. Years later, he’s walking into those same stores and seeing Sugarloaf apparel, accessories, and collaborations displayed throughout the floor. That’s about as full-circle as it gets.
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To celebrate the launch, Sugarloaf also unveiled a collaboration with Payntr Golf. The shoe blends Payntr’s performance-focused platform with Sugarloaf’s unmistakable visual language. An off-white upper is paired with navy accents and a translucent red outsole, while colorful detailing nods to the woven lawn chairs and playful Americana-inspired themes seen throughout the collection. Even the outsole gets the Sugarloaf treatment with “PLAY OR PERISH” stamped underneath.
The result feels exactly like Sugarloaf has always felt: classic, a little nostalgic, and impossible to mistake for anyone else.
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