Just 15 years ago, Formula 1 was another motorsports series in the United States. Now, the country hosts three Grand Prix events, reflecting a remarkable transformation in the industry. Although F1’s rapid growth has reshaped the market, NASCAR is not looking to simply follow the same path.
“NASCAR controls about 80% of all the media that is out there in terms of motor sports in the United States. So pretty big when you look at Cup, you know, you look at our O’Reilly series, which, you know, Tyler came up through. You know, those numbers are equal to, if not bigger than, Formula One in the US. So we’ve got a really good platform,” NASCAR CEO…
Read the full article at SPORTS.YAHOO.COM
