It’s the five-year anniversary of the first championship the Rams have won while based in L.A. During the 2026 season, they’ll be commemorating the Super Bowl win by giving their fans a special gift.
The Rams announced on Thursday that the first 60,000 who enter SoFi Stadium for the Week 6 game against the Cardinals will receive a “limited-edition replica Championship ring with a special feature!”
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The Cardinals game was likely hand-picked for one important reason — it’s the 2026 Rams home game that is likely to have the highest concentration of Rams fans.
It’s been one of the basic realities of returning to the market the Rams (and Raiders) abandoned for 20 years. A full generation of Angelenos came of age with no geographic connection to any NFL team. They were able to pick whichever team they wanted to follow.
Now, when those teams come to town, the local fans of that team are just as likely to show up for the game as the Rams fans are.
Enter the Cardinals. Of the eight teams that will play the Rams at SoFi Stadium this season (Giants, Bills, Cardinals, Chargers, Packers, Chiefs, Cowboys, and Seahawks), the Arizona game will be the one at which the fewest fans of the other team will show up.
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It helps that the Cardinals aren’t expected to be very good. Even if they somehow run the table for the first five weeks (Chargers, Seahawks, 49ers, Giants, Lions), it’s unlikely that Cardinals fans will overrun the building the way that, say, 49ers fans do.
So, yes, if the goal is to ensure that the replica Rams rings end up on the fingers of Rams fans, Week 6 was the best occasion for the giveaway.
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