Coventry City hosted a launch party for the new COV store on Wednesday before the official opening to the public on Thursday morning.
Players, staff and a select number of invited guests were the first ones to view the new 2026-27 home kit in person whilst also experience everything the two-floor store has to offer.
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Sky Blues midfielder Jack Rudoni described the COV store as “amazing,” before adding “the new kit is looking nice”.
Coventry’s number five even had a brief stint behind the till, interacting with supporters who were one of the first to get their hands on the 1987 inspired shirt.
Reflecting on the opening of the COV store, owner Doug King said: “We have thrown quite a lot of money at it, like anything when things need to be done properly.
“I’m really happy with it. The space is hugely deceptive.
“I’ve managed to do it because I got the stadium.”
[BBC]
The launch came just 24 hours after head coach Frank Lampard signed a new deal that will keep him at the club until 2029.
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“I chose Lampard, but he chose the project,” added King. “He could have gone to other places.
“I think he has fallen in love with where he is.
“The boys [players] are thrilled the deal is over the line and they are thrilled to give it a proper go in the Premier League.”
Rudoni echoed King’s words to BBC CWR, describing the anticipation of the new season as a “tingle of excitement”.
“I can’t wait to get out there and show everyone what I can do,” he said. “I go by not fearing anyone. We’re all on the same pitch for a reason so there’s no reason why I can’t show my ability. There’s no reason not to show why we deserve to be there as a team.
“We’re not just going there to survive, we’re going there to make the statement that Coventry are back in the Premier League.”
Listen to Rudoni’s full interview on BBC Sounds
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