The NASCAR Cup Series race on Sunday at Iowa Speedway drew 2.174 million viewers on USA Network according to Adam Stern of Sports Business Journal. That represents an 18 percent decrease in viewership from the same inaugural race last season.
It was still the most viewed sports event of the day.
On the other hand, the Xfinity Series race on Saturday drew 1.008 overall viewers on the CW Network. Every Xfinity Series race that ran on time this year has drawn over a million viewers on the over-the-air channel. Some superlatives offered by the channel have been listed below:
- Most-watched Xfinity Series race from Iowa since June 2018
- Viewership up +23% compared to last year’s 22nd race from Daytona (8/23/24 on USA)
- Audience up +16% compared to last Xfinity Series Iowa race (6/15/24 on USA)
- Race peaked at 1,181,000 total viewers from 7:15-7:30pm ET
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