NASCAR driver Carson Hocevar has seemingly made plenty of enemies among his peers this season for his many on-track incidents that have caused wrecks. While the latest moment with Brad Keselowski has now put a new target on Hocevar’s back, it has also helped his branding and bank account.
In the aftermath of Hocevar wrecking Keselowski in Sunday’s Southern 500 at Darlington, the 42-year-old promised that he was going to get the young driver back for the incident. Hocevar responed by saying he will “tighten my belts” and then immediately turned to taking the moment to market himself and delight his growing fan base even more.
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