NASCAR just gave fans another reason to listen closely to driver radios during The Chase.
And yes, it involves swear words and cold, hard cash.
NASCAR has launched a new “Swear Jar” promotion for the 10-race Cup Series Chase, with the sanctioning body pledging $5 every time a driver swears over the radio. Once the season is over, one fan will walk away with the money accumulated in the jar.
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NASCAR certainly isn’t being subtle about it.
“Others fine, we pay. Every bleep builds the pot!” NASCAR wrote while announcing the promotion. “And **** it, one fan will win it all. Hell yeah!”
How NASCAR’s New ‘Swear Jar’ Works...
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