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Call him Moses. It’s easier that way. Easier to say, easier to remember, easier to promote. Call him Moses on the fight poster, the billboard and the on-screen graphics and call him Moses when trying to attract either sponsors or the eyes of the public. Simplify him, in other words. Make him a brand, a product. Think of him as one of those superstars whose power is so great they need only their first name. Think Beyoncé. Think Prince. Think Shaq. Think of all the Brazilian soccer players who achieved international fame with just their first name on the back of their shirt, like Romário, Rivaldo, Ronaldo and Neymar. If it can work for them, it can work for you too, Enriko Moses Itauma.  

That is the view of Itauma’s team at least. They, with good reason, sensed they had a superstar on their hands the day Itauma hatched and have started to now nudge him toward the light ahead of his IBF heavyweight title fight against Filip Hrgovic on Saturday. To get him the attention his talent deserves, they have made a conscious effort to simplify Itauma for a mainstream audience. That’s why his next fight was billed as “Moses X Hrgovic” on the DAZN ad I saw on the big red bus that passed while I began to write this piece. It’s also why, on that same bus, we were greeted with the tagline “Britain’s youngest ever world heavyweight champion awaits,” and why Mike Tyson, the world’s youngest, is someone to whom Itauma, just 21 years of age, is often compared. 

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In fact, ever since he turned professional at 18, Itauma has been compared to Tyson. At first, it was purely an age thing — Itauma, they said, wanted to win a world heavyweight title quicker than Tyson did when bouncing Trevor Berbick, the WBC champion, up and down in 1986 (at the age of 20). Yet the more we got to know Itauma as a pro, the more we noticed other connective tissue as well. Beyond a fondness for the color black, he shared with Tyson an intensity and a ferociousness and a hunger to leave work early. They also both had trouble finding opponents capable of remaining upright in their presence.

Twelve months ago, I wrote something about Itauma’s future; specifically, his search for heavyweight names, led by a belief that he would struggle to find the right ones to aid his development. Since then, he has fought just twice — a first-round stoppage of Dillian Whyte last August, and a fifth-round stoppage of Jermaine Franklin in March — but was so impressive in those two fights that no longer are we seeking on his behalf the right opponents to help him both build and bide his time. Instead, owing to not only his talent but a changing of the guard at heavyweight, Itauma now finds himself already on the brink of becoming the second-youngest heavyweight champion in boxing history. Suddenly, because of the decision of Oleksandr Usyk to vacate his heavyweight titles, Itauma’s route to the throne is clearer, his move expedited. Beat Hrgovic on Saturday in London and the IBF heavyweight belt, previously owned by Usyk, will then be Itauma’s to take home. Then it’s all about defending what he has and solidifying his status as one of the best heavyweights in the world. Then it becomes less about adding well-known names to his record and more about adding other heavyweight titles to his collection. 

Itauma will become boxing’s youngest heavyweight world champion since Tyson if he beats Hrgovic on Saturday.

(Richard Pelham via Getty Images)

In light of this, the search now is not so much for opponents but rather attention, recognition, fans. It’s all well and good saying that Itauma is the most talked-about young fighter in the world, yet to what extent is that lip service, or hyperbole, and to what extent is it actually true? Moreover, who exactly is talking about Moses Itauma, The Next Big Thing, in 2026? Is it the few people who already know of his immense talent and his rapid rise up the heavyweight division, or is it the many more who, when asked to name a boxer, would struggle to think beyond Muhammad Ali and Mike Tyson? 

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Because it’s something else now, popularity. It can be achieved quickly, yes, but it is also often experienced only in a vacuum, a bubble, an echo chamber. If one happens to frequent that echo chamber on a semi-regular basis, the idea of popularity can in time become distorted, giving a false impression of a person’s value. In fact, it is only when one elects to step outside it — to touch grass, as the kids say — that one starts to realize that popularity in one realm does not always equate to popularity elsewhere. 

For Itauma, this shift to mainstream prominence will be much harder to achieve than it was for his predecessors. Any comparison with Tyson, for example, seems unfair given the difference in eras. Whereas in the ’80s and ’90s a fighter like Tyson was everywhere, bigger than the sport and watched by everyone, Itauma, the Tyson of today, is at risk of falling victim to his sport’s burning desire to make itself even more niche. Now, in the year of 2026, Itauma doesn’t just have to break down opponents, he also has to overcome the existential threat of paywalls, attention spans, restless fingers, and all the alternative options available to the perennially indulged and indecisive. He is indeed a thoroughly modern fighter: one whose name is discussed more on social media than in real-life social situations where eye-contact still counts.

Last year, when asked about his fighter’s commercial potential, Itauma’s manager, Francis Warren, understandably saw no limit to it. “I know what he’s capable of,” Warren told me. “He is a [Lionel] Messi, he is a LeBron [James], he is a [Michael] Phelps, he is a Tiger Woods. He is a once-in-a-generation talent who will be a cultural sporting icon, worldwide. There’s no doubt in my mind.”

LONDON, ENGLAND - JUNE 22: Moses Itauma (L) and Filip Hrgovic (R) face off as Frank Warren, Founder of Queensbury Promotions (C), watches on following a press conference ahead of their heavyweight fight on the 'Natural Born Thriller' card at Studio 338 on June 22, 2026 in London, England. (Photo by James Fearn/Getty Images)

Itauma (L) and Filip Hrgovic (R) face off ahead of their IBF heavyweight title clash.

(James Fearn via Getty Images)

Even if he should fall short of that projection — and he likely will — the point still stands: Itauma is considered by most to be a generational talent with the ability to at least dream. Whether widely, or only within the narrowing, sparsely populated corridors of boxing, Moses Itauma is a name being spoken about and a boxer of whom big things are expected. He is the superstar both the heavyweight division and the sport itself crave, particularly at a time when superstars are few and far between. He is also, at age 21, already a pay-per-view headliner. 

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Which is why, when preparing this piece, I was shocked by the difficulty I had getting people to talk about Itauma, this heavyweight everyone is supposedly talking about. Neither his promoter, nor his manager, nor any member of his coaching team had any inclination to comment on Itauma’s ascent, his next fight, those Tyson comparisons, or, ironically, the battle to secure mainstream attention in the age of paywalls.

Perhaps their reluctance to do so suggests a weariness, or is merely a reflection of how often these people are asked about Moses Itauma in 2026. Perhaps they are, to a man, now just tired of talking about him, or have by this stage run out of superlatives to use to describe him. Or perhaps, like the fighter himself, the close-knit team surrounding Itauma can see the upside of maintaining an air of mystery, operating in the shadows and the silence, so to speak. If so, fine, fair enough. As well as it being their right, it is hard not to respect the decision to stay quiet at a time when everybody else is aroused by the sound of their own voice and won’t stop selling.

Moses Itauma (left) knocks down Jermaine Franklin during their WBA International and WBO Inter-Continental Heavyweight bout at the Co-op Live Arena in Manchester. Picture date: Saturday March 28, 2026. (Photo by Nick Potts/PA Images via Getty Images)

Itauma (left) knocks down Jermaine Franklin during their March bout in Manchester.

(Nick Potts – PA Images via Getty Images)

To compensate for the silence from Moses Itauma’s inner circle, I tried to think of other voices. The first that came to mind was my father’s. He had asked “What’s his name?” while driving a car the morning after Itauma had stopped Franklin so impressively in March. When I then repeated Itauma’s name to him, my father — an on-off boxing fan more off than on these days — said, “Isn’t that the guy who beat Joseph Parker?” To which I said, “No, that was Fabio Wardley.” He then, having butchered Itauma’s surname a second time, asked me to slowly spell it out for him. So, I did. “I-T-A-U-M-A.” 

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That same day there was another voice of note. This one was heard inside the locker room of a Sunday-league soccer team, often the perfect barometer of how popular someone or something is in the real world. In this room Itauma’s name was mentioned only by the center forward, a semi-serious boxing fan, who asked his teammates pre-match, “Did anyone watch that Itauma last night?” Following that … nothing. Just the sound of studs on the ground and Deep Heat sprayed on tight muscles. All except me, the center midfielder, either shrugged or asked, “Who is that?” or “Where is he from?” 

When informed that Itauma was British, the right back in particular looked somewhat perplexed. “Doesn’t sound British,” he mumbled, which resulted in me having to explain to him that Enriko Moses Itauma was in fact born in Kežmarok, Slovakia to a Nigerian father and a Slovakian mother. He then spent four years in Slovakia before moving to Kent, England. That is where he learned to box and where, on the advice of his promoter and his brother, he later changed his name with a view to becoming a famous professional boxer. “Oh,” said the right back, clearly no longer interested. “Anyone got any tape?”

Three days later, my father’s voice, heard this time inside a coffee shop, said, “I can see what you meant about that Moses …” and abruptly paused, still unsure how to properly pronounce the surname. I then did it for him — “Itauma” — and my father said, “Yeah, that’s right. Itauma. A bit good, isn’t he? I watched that fight you were talking about. What an uppercut.” It was at that point I smiled, pleased to know I had done my part. My part of promotion. My part for the sport. “I knew he must be good,” my father added, “because you don’t get excited so easily about boxers these days.”

He was right. I had not waxed so effusively about a boxer for a number of years, that voice almost lost, and the only thing that reduced the significance of my championing Itauma was the fact that everybody else was — and is now — doing the same; singing the same tune. Some of those serenades belong to experts whose appreciation for Itauma goes back years. Lawrence Okolie, for instance, first met Itauma when the young phenom was just 15 years old and turning up to boxing gyms in his school uniform. He even shared a ring with him at that age. 

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“He’s someone I always thought would be amazing from [a] young [age],” said Okolie, 33, the former WBO cruiserweight champion and now a world-ranked heavyweight in his own right. “When I first saw him, I thought, ‘Wow, I haven’t had someone give me this type of work in years.’ I was thinking, ‘If he can do this now, what’s he going to be like in the future?’ Well, we’re starting to find out now, aren’t we?”

Asked to then pinpoint what made a teenage Itauma so special, Okolie hesitated, “It’s hard to say,” not because there was a scarcity of things, but rather because there were so many. By all accounts Itauma was not just excellent at 15, he was also ineffable. “He was very powerful for a young man and very smart in the ring. He was also hard to hit. I remember thinking, ‘Oh, this is something different.’

“Also, if I’m not allowed to be myself fully, I know that I’m in there with someone serious. Nine times out of 10 when I’m in the ring — whether I’m fat, slim, cruiserweight or heavyweight — I feel like I can kind of control what is happening in the ring. That’s just the feeling I get, even on a s*** day. But with him I was like, ‘Rah, if I’m not 100%, this is going to go badly.’ That’s when I knew — hold on, he’s really good. The only other time I have felt that was when I sparred [WBO heavyweight champion] Dan Dubois. With Itauma, I was just thinking, ‘OK, this is weird. Why is a 15-year-old making me feel like this?

RIYADH, SAUDI ARABIA - AUGUST 16: Moses Itauma punches Dillian Whyte during the WBO Inter-Continental Heavyweight title fight between Moses Itauma and Dillian Whyte on the ESports World Cup fight night at the ANB arena on August 16, 2025 in Riyadh, .  (Photo by Richard Pelham/Getty Images)

Itauma needed less than a full round to smash through Dillian Whyte in August 2025.

(Richard Pelham via Getty Images)

Six years later, the privilege of watching Itauma in the gym now belongs to Leigh Wood, the former WBA featherweight champion and training partner of the big man. Each day Wood, a man 17 years Itauma’s senior, gets to watch the young heavyweight hit bags and pads and will often train alongside him under the watchful eye of their coach, Ben Davison. He, too, has seen Itauma deal with older, more experienced men with relative ease. He, too, knows the feeling of witnessing something unique and special. 

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“When he first came down to the gym and I saw him hit the pads, I couldn’t believe how fast he was,” said Wood. “Then, the first time I saw him spar, he was in with another heavyweight but he was moving like he was a lightweight. He actually moves better than a lot of lightweights. 

“It’s not just his speed, either. It’s his shot selection, the combinations, the setups. We play games in the gym like ‘shoulder and knee,’ where you have to touch your shoulder and then touch your knee, and I can’t believe how good he is at it. That’s not because he’s big and tall and long. It’s because he’s two steps ahead of everybody else. He’s always thinking about the next move. He’s always thinking about setting traps. His ring IQ is unbelievable and he’s very composed. It’s like he has been there and done it all before. It just comes to him like it’s second nature.”

Of all the things he did well against Franklin in March, including the execution of that finishing left uppercut, it was perhaps Itauma’s composure under pressure that impressed the most. This, after all, was meant to represent his first genuine test as a professional. In Franklin, a man never before stopped, Itauma’s team felt as though they had found an opponent who could at the very least ask Itauma a question or two. But instead, as if affronted by the mere suggestion of parity, Itauma proved how different he was from all the rest not with an explanation, or a boast, but by going out there and showing it. “I tried to knock him out in the first and second round to win some people some dough,” said Itauma (14-0, 12 KOs) after the fight. “But I thought, ‘Maybe not today.‘ So I went back to the basics — go down to the body — and then the knockout just came. It’s not the shots you load up with. It’s the shots you don’t see.”

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