Good Good Golf CEO Matt Kendrick and president Joe Flannery have been removed after the company’s recent involvement in a controversial ad, according to multiple reports.
Callaway Golf, one of the more notable brands, decided to end its partnership with the YouTube Golf Group, which recently produced the ad in late August.
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Good Good co-founder Nahid Giga will serve as the interim CEO, according to Business Insider.
The ad proved to be controversial as a man was shown shoving a woman to the ground as she was attempting to grab a golf club from her bag. The advertisement was meant to serve as a parody of the movie “Obsession.”
The ad received backlash because it drew parallels to domestic violence and abuse.
Callaway CEO Chip Brewer, in a statement last week, offered apologies for approving the video.
“The content was inappropriate and does not reflect our values,” Brewer said in the statement. “To be clear: we are unequivocally against discrimination, domestic violence, or threatening behavior of any kind.”
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Callaway stated that it would donate $1 million to various organizations helping to “prevent violence against women, provide resources to survivors, and advance education and awareness efforts.”
This article originally appeared on USA TODAY: Good Good Golf CEO and president out after controversial Callaway ad
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