Real Madrid wanted to make an impression with their Bernardo Silva announcement. Instead, the club’s social media video appears to have stolen attention for all the wrong reasons.
The Portuguese midfielder was officially presented by Real Madrid on Thursday, several weeks after his signing had already been announced.
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The ceremony itself took place away from the usual spotlight, with neither the press nor supporters present.
Before that, however, Real Madrid shared a video designed to welcome Bernardo to the club.
The reaction online was rather different, and then Erling Haaland joined the conversation.
Real Madrid’s Bernardo Silva video leaves fans confused
“They already knew Bernardo Silva was on his way,” read the message accompanying the video posted by Real Madrid.
The footage showed animals from different species appearing nervous as something approached.
The caption then added, “He’s already making his mark and he hasn’t even made his debut yet,” before Bernardo Silva appeared on screen.
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The idea was to present the Portuguese star as someone whose arrival had created a sense of anticipation, but the execution became the main talking point.
Fans flooded the comments section with criticism and jokes about the video, with many struggling to understand the concept behind the announcement.
Some supporters questioned the quality of the production, while others suggested that Real Madrid needed a fresh approach to its social media content.
Soon, the Bernardo Silva Real Madrid announcement turned into a discussion about the video itself rather than the midfielder’s arrival.
Then came a reaction from someone who knows Bernardo better than most.
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Haaland joins the reaction
Among those responding to the post was Erling Haaland, Bernardo Silva’s former Manchester City teammate.
Real Madrid’s announcement of Bernardo Silva prompted a reaction from Erling Haaland. (Source: Instagram)
The Norwegian striker commented: “Did you agree to this?”
That was enough to send the replies into overdrive.
Haaland’s comment became one of the biggest talking points surrounding the announcement, with fans interpreting it as a playful dig at the unusual video.
One response read: “Even Haaland himself is mocking them – I’m screaming hahaha”
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Another asked: “Who on earth would agree with this?”
Other comments continued in a similar tone, including calls for Real Madrid to rethink their social media output and jokes that the edit looked like something created by someone experimenting with artificial intelligence for the first time.
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