Daniel Suárez will have one of NASCAR’s most recognizable brands riding with him when the Cup Series regular season reaches its conclusion at Daytona International Speedway.
Coca-Cola and Spire Motorsports announced that the beverage giant will serve as the primary sponsor of Suárez’s No. 7 Chevrolet for the Coke Zero Sugar 400 on Aug. 29.
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The one-race primary sponsorship puts a new spotlight on a relationship that stretches back a decade. Suárez joined the Coca-Cola Racing Family in 2016, but the Daytona partnership will bring the brand onto his Spire Motorsports Chevrolet for one of the biggest races remaining on NASCAR’s 2026 calendar.
And the timing is particularly fitting.
Coca-Cola joins Daniel Suárez for the Coke Zero Sugar 400
Suárez will make his 18th career Cup Series start at Daytona when he returns for the regular-season finale.
“For the past 10 years, Daniel has been an outstanding ambassador for Coca-Cola both on and off the track,” Don Rouse, vice president of Sports & Entertainment Marketing for Coca-Cola North America, said in the announcement. “From winning the Coca-Cola 600 earlier this season to the impact he’s making through Daniel’s Amigos, he continues to bring fans together and represent our brands in meaningful ways.”
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Suárez’s Coca-Cola 600 victory at Charlotte Motor Speedway earlier this season gives the Daytona partnership another layer.
Now Coca-Cola will have primary placement on the No. 7 as Suárez attempts to add another marquee victory to his first season with Spire Motorsports.
“We’re proud to see him carry the Coke Zero Sugar colors into one of NASCAR’s biggest races and look forward to cheering on the No. 7 team at Daytona,” Rouse added.
The race will also highlight Suárez’s long-running relationship with the Coca-Cola Racing Family, which began in 2016.
“Since joining the Coca-Cola Racing Family in 2016, this partnership has become a very special part of my journey,” Suárez said. “Coca-Cola has believed in me from the beginning. Having the opportunity to represent the most recognized brand in the world, especially at the Coke Zero Sugar 400 at Daytona International Speedway, is something I never take for granted, and that support extends far beyond the racetrack.”
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Suárez’s Daytona history adds another reason to watch
Daytona has yet to produce a Cup Series victory for Suárez, but he has shown he can contend at the 2.5-mile superspeedway.
The Monterrey, Mexico, native owns one runner-up finish, one top-five and two top-10 finishes through his first 17 Cup starts at the track.
His return comes during a season in which he has already delivered one of the biggest victories of his Cup career. Suárez won the Coca-Cola 600 at Charlotte earlier this year, giving Spire Motorsports its first victory in NASCAR’s longest race.
The Coke Zero Sugar 400 presents a very different challenge.
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Daytona will serve as the 26th and final race of NASCAR’s 2026 regular season, with the championship picture taking its final shape before the 10-race Chase begins.
For Suárez, it also provides an unusually appropriate stage for a decade-long partnership to take center stage.
Coca-Cola has been part of his NASCAR career since 2016. Ten years later, Suárez will carry its colors into the regular-season finale at a race bearing the company’s name.
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