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Dale Earnhardt Jr. issued a plea to every single NASCAR fan on Sunday afternoon, prior to the Cup Series race.

The son of legendary NASCAR driver Dale Earnhardt Sr. wants fans everywhere to inflate the TV ratings for Sunday’s race. The NASCAR All-Star Race is scheduled for 1 p.m. E.T. Sunday afternoon. Dale Jr. is very passionate about the All-Star Race.

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NASCAR has made several changes to the All-Star Race over the years. Fans aren’t sure what to make of the race moving forward. But Dale Jr. wants it to be a priority for the sport moving forward.

Dale Jr. speaks out. (Photo by Jared C. Tilton/Getty Images)Jared C. Tilton/Getty Images

Dale Jr. spoke out on social media on Sunday.

“I’m gonna turn on every TV and stream from every device. Let’s inflate the numbers folks so we can get more of this,” he wrote.

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