It feels like déjà vu. We’ve been here before. To be exact, it was 16 years ago.
A then-25-year-old LeBron James stopped the sports world as he sat down with longtime reporter and Emmy Award-winning journalist Jim Gray as he announced which team he would sign with as a free agent in a 75 minute-long special broadcast on ESPN titled “The Decision.”
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It was the birth of a infamous phrase uttered by James when he announced as a free agent in 2010 that he would sign with the Miami Heat.
“In this fall, man, this is very tough, in this fall I’m going to take my talents to South Beach and join the Miami Heat,” James said in 2010.
That fateful day rocked the entire Cleveland, actually, Ohio fanbase. Tears were shed and No. 23 jerseys were lit to flames.
It wasn’t so much the decision announcement, and where, but rather how it was orchestrated that really ticked some people off. Some called it a waste of time, others said it was attention-seeking and self-centered, despite the Boys and Girls Club in Greenwich, Connecticut, being the benefactor of $2.5 million that the show raised.
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Now 16 years later, at age 41, James faces another free agency decision.
For those keeping record, it’s like the fourth decision, not counting the one to skip college and go straight to the league.
So, “The Decision” was a TV special on ESPN in 2010.
Years later in 2014, he went to print. He informed the sports landscape that he’d leave Miami and go back to Cleveland in quest of bringing an NBA title to the city by penning a first person essay titled “I’m Coming Home” published by Sports Illustrated on July 11. But for sequential purposes, we’ll call it “The Decision: Part II.”
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Another four years passed and in 2018, James would leave Cleveland for Los Angeles to play for the Lakers. This decision surprised everyone as it came on the first day of free agency. It was a different route from the usual stalling, anticipation tactics fans that were expected in previous years. He informed everyone, taking a page from Michael Jordan’s book with a simple press release statement through his agency, Klutch Sports Group. It’s unofficially “The Decision: Part III.”
After eight seasons with the Lakers, James is set to make another decision yet again, “The Decision: Part IV,” as he decides which team he’ll play for next season and potentially, the remainder of his career, whenever that’ll be.
It’s not really a matter of when but moreso, how? We’ve got a TV special, a sports magazine excerpt and a press release statement. We’ve got some ideas for how the fourth could even be better. So LeBron or Rich Paul, if you’re reading this, consider these options:
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LeBron James: See his rise from high school basketball standout to NBA legend
LeBron James, regarded as one of the greatest basketball players of all time, entered the NBA straight out of high school as the number one pick by the Cleveland Cavaliers in 2003. Take a look back at the four-time NBA champ’s career from high school to the Cavaliers, the Miami Heat, back to Cleveland, and most recently with the Los Angeles Lakers.
(Ronald Martinez, Getty Images)
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LeBron James: See his rise from high school basketball standout to NBA legend
LeBron James, regarded as one of the greatest basketball players of all time, entered the NBA straight out of high school as the number one pick by the Cleveland Cavaliers in 2003. Take a look back at the four-time NBA champ’s career from high school to the Cavaliers, the Miami Heat, back to Cleveland, and most recently with the Los Angeles Lakers.
(Ronald Martinez, Getty Images)
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LeBron James: See his rise from high school basketball standout to NBA legend
LeBron James of the Cleveland Cavaliers heads up court agaist the Washington Wizards in Game 1 of the Eastern Conference Quarterfinals during the 2006 NBA Playoffs at Quicken Loans Arena on April 22, 2006 in Cleveland, Ohio.
(Gregory Shamus, Getty Images)
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LeBron James: See his rise from high school basketball standout to NBA legend
LeBron James #23 of the Cleveland Cavaliers gets in for a first quarter break away dunk in front of Antonio McDyess #24 of the Detroit Pistons in Game Four of the Eastern Conference Quarterfinals during the 2009 NBA Playoffs at the Palace of Auburn Hills on April 26, 2009.
(Gregory Shamus, Getty Images)
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LeBron James: See his rise from high school basketball standout to NBA legend
LeBron James #23 and Sasha Pavlovic #3 of the Cleveland Cavaliers celebrate after James made the game winning three pointer against the Orlando Magic in Game Two of the Eastern Conference Finals.
(Gregory Shamus, Getty Images)
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LeBron James: See his rise from high school basketball standout to NBA legend
LeBron James and ESPN’s Jim Gray speak at the LeBron James’ announcement of his decision to play for the Miami Heat at the Boys & Girls Club of America on July 8, 2010 in Greenwich, Connecticut.
(Larry Busacca, Getty Images for Estabrook Group)
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LeBron James: See his rise from high school basketball standout to NBA legend
LeBron James #6 of the Miami Heat greets fans as he is introduced during a welcome party at American Airlines Arena on July 9, 2010 in Miami, Florida.
(Doug Benc, Getty Images)
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LeBron James: See his rise from high school basketball standout to NBA legend
Chris Bosh #1, Dwyane Wade #3, and LeBron James #6 of the Miami Heat are introduced to fans during a welcome party at American Airlines Arena on July 9, 2010 in Miami, Florida.
(Doug Benc, Getty Images)
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LeBron James: See his rise from high school basketball standout to NBA legend
LeBron James #6 of the Miami Heat dunks during a game against the Washington Wizards at American Airlines Arena on November 29, 2010 in Miami, Florida.
(Mike Ehrmann, Getty Images)
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LeBron James: See his rise from high school basketball standout to NBA legend
LeBron James #6 of the Miami Heat sits on the court as court attendants mop up liquid agaisnt the Dallas Mavericks in the second half of Game Three of the 2011 NBA Finals at American Airlines Center on June 5, 2011.
(Ronald Martinez, Getty Images)
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LeBron James: See his rise from high school basketball standout to NBA legend
July 17, 2013: LeBron James and Savannah Brinson attend the 2013 ESPY Awards at Nokia Theatre L.A. Live.
(Christopher Polk/ Getty Images for ESPY)
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LeBron James: See his rise from high school basketball standout to NBA legend
Dec. 20, 2013: LeBron James (6) salutes before a game against the Sacramento Kings at American Airlines Arena.
(Steve Mitchell, USA TODAY Sports)
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LeBron James: See his rise from high school basketball standout to NBA legend
Feb 27, 2014: LeBron James (6) puts on his protective mask during the first half against the New York Knicks at American Airlines Arena.
(Steve Mitchell, USA TODAY Sports)
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LeBron James: See his rise from high school basketball standout to NBA legend
June 5, 2014: LeBron James (6) dunks the ball during the first quarter against against the San Antonio Spurs in Game 1 of the 2014 NBA Finals at AT&T Center.
(Soobum Im, USA TODAY Sports)
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LeBron James: See his rise from high school basketball standout to NBA legend
June 15, 2014: San Antonio, TX, USA; LeBron James (6) and Miami Heat head coach Erik Spoelstra react on the sideline during the fourth quarter against the San Antonio Spurs in Game 5 of the 2014 NBA Finals at AT&T Center.
(Bob Donnan, USA TODAY Sports)
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LeBron James: See his rise from high school basketball standout to NBA legend
Sep. 26, 2014: Kevin Love (0), forward LeBron James (23) and guard Kyrie Irving (2) pose for a photo during media day at Cleveland Clinic Courts.
(Ken Blaze, USA TODAY Sports)
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LeBron James: See his rise from high school basketball standout to NBA legend
Oct 30, 2014: Traffic backs up outside of Quicken Loans Arena where a new LeBron James mural was installed.
(David Richard, USA TODAY Sports)
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LeBron James: See his rise from high school basketball standout to NBA legend
Nov 14, 2014: LeBron James (23) dunks the ball against the Boston Celtics during the first half at TD Garden.
(Mark L. Baer, USA TODAY Sports)
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LeBron James: See his rise from high school basketball standout to NBA legend
Dec. 25, 2014: Dwyane Wade sizes up LeBron James during a game at American Airlines Arena.
(Mike Ehrmann, Getty Images)
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LeBron James: See his rise from high school basketball standout to NBA legend
Apr 23, 2015: LeBron James (23) dunks against the Boston Celtics during the second half in Game 3 of the first round of the NBA Playoffs at TD Garden.
(David Butler II, USA TODAY Sports)
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LeBron James: See his rise from high school basketball standout to NBA legend
June 16, 2015: LeBron James (23) walks off the court after losing to the Golden State Warriors in Game 6 of the NBA Finals at Quicken Loans Arena.
(Bob Donnan, USA TODAY Sports)
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LeBron James: See his rise from high school basketball standout to NBA legend
March 10, 2016: LeBron James of the Cleveland Cavaliers jokes with Kobe Bryant of the Los Angeles Lakers during a 120-108 Cavaliers win at Staples Center.
(Harry How, Getty Images)
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LeBron James: See his rise from high school basketball standout to NBA legend
June 8, 2016: LeBron James goes up for a dunk during Game 3 of the NBA Finals against Golden State.
(Pool Photo, USA TODAY Sports)
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LeBron James: See his rise from high school basketball standout to NBA legend
June 19, 2016: LeBron James and Kevin Love celebrate after defeating Golden State in Game 7 of the NBA Finals for the first championship in Cavaliers history.
(Ezra Shaw, Getty Images)
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LeBron James: See his rise from high school basketball standout to NBA legend
June 19, 2016: LeBron James (23) celebrates with Larry O’Brien Championship Trophy after beating the Golden State Warriors in game seven of the NBA Finals at Oracle Arena.
(Gary A. Vasquez, USA TODAY Sports)
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LeBron James: See his rise from high school basketball standout to NBA legend
June 12, 2017: LeBron James goes up for a layup over Kevin Durant during Game 5 of the NBA Finals against Golden State.
(Kyle Terada, USA TODAY Sports)
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LeBron James: See his rise from high school basketball standout to NBA legend
Dec. 17, 2017: LeBron James wears special “Equality” shoes during a win over the Washington Wizards at Capital One Arena in Washington D.C.
(Brad Mills, USA TODAY Sports)
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LeBron James: See his rise from high school basketball standout to NBA legend
Jan. 23, 2018: LeBron James celebrates after scoring his 30,000 career point in a game against the San Antonio Spurs. James is the seventh player in NBA history to reach the 30,000-point milestone.
(Soobum Im, USA TODAY Sports)
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LeBron James: See his rise from high school basketball standout to NBA legend
February 18, 2018: LeBron James celebrates a victory against Team Stephen following the NBA All-Star Game.
(Bob Donnan, USA TODAY Sports)
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LeBron James: See his rise from high school basketball standout to NBA legend
Sept. 24, 2018: LeBron James speaks to media at UCLA Health Training Center before his first season with the Los Angeles Lakers.
(Gary A. Vasquez, USA TODAY Sports)
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LeBron James: See his rise from high school basketball standout to NBA legend
Jan. 25, 2020: James continued him ascent up the career scoring list, passing Lakers legend Kobe Bryant for third place.
(Bill Streicher, USA TODAY Sports)
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LeBron James: See his rise from high school basketball standout to NBA legend
Jan. 25, 2020: After passing Bryant, James even got a standing ovation in Philadelphia, Bryant’s hometown.
(Bill Streicher, USA TODAY Sports)
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LeBron James: See his rise from high school basketball standout to NBA legend
Jan. 31, 2020: LeBron James reacts during the national anthem after a pregame tribute to Kobe Bryant before playing the Portland Trail Blazers at Staples Center.
(Robert Hanashiro, USA TODAY Sports)
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LeBron James: See his rise from high school basketball standout to NBA legend
Oct. 11, 2020: LeBron James smiles while holding the NBA Finals and MVP trophies after Game 6 of the 2020 NBA Finals at AdventHealth Arena. The Los Angeles Lakers won 106-93 to win the series against the Miami Heat.
(Kim Klement, USA TODAY Sports)
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LeBron James: See his rise from high school basketball standout to NBA legend
May 30, 2021: LeBron James (23) dunks for a basket against the Phoenix Suns during the second half in game four of the first round of the 2021 NBA Playoffs at Staples Center.
(Gary A. Vasquez, USA TODAY Sports)
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LeBron James: See his rise from high school basketball standout to NBA legend
Dec. 15, 2021: LeBron James (6) celebrates the win over the Dallas Mavericks during overtime at the American Airlines Center.
(Jerome Miron, USA TODAY Sports)
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LeBron James: See his rise from high school basketball standout to NBA legend
Feb. 7, 2023: LeBron James celebrates with Kareem Abdul-Jabbar after breaking the record for all-time scoring in the NBA against the Oklahoma City Thunder at Crypto.com Arena.
(Gary A. Vasquez, USA TODAY Sports)
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LeBron James: See his rise from high school basketball standout to NBA legend
March 2, 2024 : Los Angeles Lakers forward LeBron James acknowledges the crowd after scoring his 40,000th career point against the Denver Nuggets at Crypto.com Arena in Denver.
(Jayne Kamin-Oncea, USA TODAY Sports)
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LeBron James: See his rise from high school basketball standout to NBA legend
Oct. 22, 2024: LeBron James #23 and Bronny James #9 of the Los Angeles Lakers on defense during the second quarter against the Minnesota Timberwolves at Crypto.com Arena in Los Angeles.
(Harry How, Getty Images)
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LeBron James: See his rise from high school basketball standout to NBA legend
April 4, 2025: LeBron James #23 and Luka Doncic #77 of the Los Angeles Lakers shake hands against the New Orleans Pelicans during the second quarter at Crypto.com Arena in Los Angeles.
(Luke Hales, Getty Images)
How LeBron James should announce his free agency decision
It could be done through a basic press release again. But that’s no fun. A social media post is more personable, but still kind of bland. A TV special is a bit too much, although the charity proceeds aspect is highly commendable. Shameless pitch but the offer to pen an essay via USA TODAY Sports is always an option, too.
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But let’s have fun with it. Here are a few ways LeBron James should consider making his announcement to the sports world about his next team.
Let “Air Corgi” decide
Completely hit everyone from the blindside and allow the fluffy, viral sensation oddsmaker “Air Corgi” to make the decision. Whatever the dog decides is the team James chooses. It’s kind of roulette style.
Scavenger hunt in every potential city
Organize a scavenger hunt in all of the cities that James could potentially play in for fans to participate in. How would it work? Leave certain clues, have them solve riddles for answers that will ultimately let them know whether their city is chosen or not by the time the hunt is finished.
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Put it on a blimp
Remember in Ice Cube’s “It Was A Good Day” how he read his name on the lights of a Goodyear blimp? Yeah that’s what James should do. Have a Goodyear blimp cruise the air of whatever is the destined city and have the lights caption: “LeBron James: Coming to an arena near you.” Now if you really want to ruffle some feathers, do it for all 30 NBA teams, but have the phrase blink for the team you intend to play for.
Make a commercial
Everybody wants to know. Put a together a fun commercial with family and friends that tell a story of James’ career. In the commercial, have a collage of videos asking where James will go. Do it like he’s being drafted all over again, or a highly recruited high school standout that’s going to choose his college. Have him in a suit, lay out different hats or jerseys and make the selection. Make it a Nike or NBA commercial, so everybody eats.
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Tease it in a movie or TV show
Remember the days when prominent figures such as athletes, musicians and entertainers made cameos on sitcoms. Yeah, let’s get back that for this decision. Get creative.
Put it in a song
Hop on the track and give us 16 bars about the next destination. Jay-Z is your boy. Link with 2 Chainz. Or get with the artist or artists that best represent whichever city you choose. Thinking Cleveland? Phone Bone Thugz N Harmony, maybe Kid Cudi, or how about your guy Al Fatz (if you know, you know). Thinking Miami again? Tap in with DJ Khaled and Rick Ross. Philly? Grab Meek Mill. Let’s get creative. Going to the Bay? It’s only right that you hit E-40 or Too $hort, but consider Larry June.
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Hop on stream
Hop on someone’s stream and announce it. There’s plenty of streams James could join. Pick one. Kai Cenat, he’s back by the way and James has been a guest on his stream before. Neon just had Giannis Antetokounmpo on his stream, so maybe that’s an option. Whether James chooses the 76ers or not, hopping on Jaylen Brown’s stream for the announcement would definitely create buzz.
Banana Boat trip
We all remember the “iconic” banana boat trip. Take another banana boat trip, this time, with select individuals that represent a particular destination. Have someone snap a picture and let the narratives fly.
This article originally appeared on USA TODAY Sports: Celebrate the 16-year anniversary of LeBron James’ ‘The Decision’