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Carson Hocevar is having fun but that doesn’t mean he doesn’t care.

At the same time, when someone like Brad Keselowski gets mad at him for what happened between them early in the Southern 500, Hocevar doesn’t feel particularly compelled to offer empty apologies — especially for what he views as a racing deal.

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“I mean, it’s kind of shit happens sometimes when we’re racing hard,” Hocevar said on Wednesday during a NASCAR media availability. “I think Brad knows how aggressive he was being, racing is super hard, trying to keep me behind him.

“I was racing really hard, trying to be aggressive and just hurt his momentum a lot, and we just got to racing really hard. I feel like you put yourself in that spot where it’s going to open up after 10 or 15 laps — not that I ran out of patience because that sounds like I was trying to turn him — but racing someone really tight within an inch of each other for 10-to-15 laps, it adds to the intensity.”

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Hocevar says hard racing lends itself to contact — which is ultimately what happened.

But it’s how he responds to these moments that seem to especially draw the ire of those within the garage. There is rarely any remorse, and after the race on Sunday, Hocevar added a six percent discount to his merchandise to the 23 percent discount promotion that he established earlier in the weekend.

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The ‘six’ was a reference to Keselowski’s car number. This makes Hocevar come across as dismissive or irreverent towards a veteran that had just threatened him. Keselowski said ‘his day is coming and it’s coming hard.’

Hocevar is unmoved, and for the number of people in the garage that seem to be over it, his personality is also winning over an entirely new fanbase from within and outside of traditional NASCAR circles.

NASCAR recently even sent out a press release celebrating the 15-versus-1 dynamic of Hocevar in the Chase for the Championship. Spire Motorsports leaned into it with this tweet.

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