23XI Racing began in 2021 as a single-car effort for Bubba Wallace, and has since expanded into a multi-car operation. Naturally, they have ambitions, and they have never hidden them. The Michael Jordan and Denny Hamlin-owned organization wants to do more than simply find a place among NASCAR’s established contenders. As Bubba Wallace put it before the 2026 Daytona 500, the goal is to “disrupt the big three (JGR, Hendrick, Penske)” and eventually put 23XI’s name in that same conversation. And well, a little extra motivation never hurts, especially when it screams money.
Entering Bristol, a race that has constantly been in the debate for being…
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