More beer? Yes please. Brad Keselowski and RFK Racing have landed a new sponsorship with Modelo. The Mexican brand became the top selling beer in the United States back in 2023. Now, they’re hitting the race track with Keselowski.
Modelo is going to sponsor Keselowski in the No. 6 car this weekend at Watkins Glen. It is going to be a fun NASCAR weekend and an early year race at The Glen by normal schedule standards.
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Here’s the strange part, Modelo worldwide, is owned and operated by Anheuser-Busch. However, in the United States, Constellation Brands owns Modelo, and that means that this deal isn’t with AB InBev, but likely through Constellation.
Brad Kesleowski high fives fans during driver intros at Talladega. Photo by Sean Gardner/Getty Images
However this happened, NASCAR fans will be happy to see it. Keselowski repped Miller Lite in the No. 2 car at Team Penske for years. Now, he’s back with a beer sponsor, and this one would look fantastic in Victory Lane.
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This NASCAR season compared to the last one for Brad Keselowski is like night and day. Last year, he was mired in the points after the worst start to his career since his first two years at Penske. This year, he’s making himself a Chase contender immediately, and feels only a few adjustments away from winning.
Now, it would be great to see the Modelo car win at Watkins Glen. Let’s be honest, though. Keselowski winning at The Glen would be one of the biggest upsets in NASCAR bar none. That doesn’t mean the 6 team has to lay over and accept a poor finish. Keselowski at least has years of experience at the Glen, and that could help him earn a better-than-expected finish.
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What do you think of the Modelo sponsorship? Would you like to see Modelo pop up at more races throughout the season?
This story was originally published by Athlon Sports on May 6, 2026, where it first appeared in the Racing section. Add Athlon Sports as a Preferred Source by clicking here.
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