On Thursday morning, the Buffalo Bills and WIVB-TV announced a new multi-year extension that will keep the station as the team’s official television broadcast partner. The agreement continues a relationship that has connected Bills fans throughout much of New York with preseason football, game-day coverage, and exclusive team programming for decades.
WIVB-TV will continue broadcasting Bills preseason games while also producing pregame and postgame coverage, special team programming, and Bills Kickoff Live. WIVB’s General Manager Julie Pruett also noted that the new agreement extends the partnership for another five years while expanding Bills programming into additional markets throughout New York, Pennsylvania, and Vermont through Nexstar Media Group stations.
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“Our continuing partnership with WIVB-TV is an important part of our commitment to delivering a best-in-class experience to Bills fans across Western New York and beyond,” Bills Chief Commercial Officer Jason Hartlund said in the team’s announcement. “As we embark on an exciting new era in Highmark Stadium, we are thrilled to extend our long-standing relationship with WIVB.”
As the Bills enter one of the most anticipated seasons in franchise history as they move into their new stadium, fans can expect the same familiar tv “home” for preseason football and year-round coverage to remain in place for years to come.
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