Because there aren’t enough jumbo-sized SUVs out there already, Audi is preparing its biggest Q model to date. In 2026, the Q9 will finally join the lineup after years of rumors about a luxobarge from Ingolstadt to take on the BMW X7 and Mercedes GLS. The Four Rings have certainly taken their time to enter the full-size SUV segment, but as the saying goes, better late than never.
Audi’s development boss, Geoffrey Bouquot, told Automobilwoche the Q9 will arrive next year alongside a new Q7. The latter has been around for a decade, undergoing two facelifts to stay fresh against the X5 and GLE. Both newcomers will share the Premium Platform Combustion (PPC) with the latest A5, Q5, and A6. The same underpinnings are expected for Porsche’s new gas-powered Macan replacement, due in 2028.
While Bouquot didn’t go into detail about the new models, PPC has been engineered to accommodate gasoline, diesel, mild-hybrid, and plug-in hybrid drivetrains. The hardware also supports range extenders, though Audi hasn’t said whether the Q7 or Q9 will adopt this technology. Interestingly, there are rumors that BMW’s future X5 will revive the range-extender setup once used in the odball i3 hatchback.
The Q9 won’t be the only new luxury living room on wheels in the Volkswagen Group portfolio. Porsche is also working on a three-row SUV that was initially planned as a pure EV, but Zuffenhausen had to rethink the project and add combustion engines with plug-in hybrid options into the mix. Positioned above the Cayenne, the newcomer will launch with gas engines first, while the EV version has been delayed.
Photo by: Jeff Perez / Motor1
Both Audi and Porsche have backpedaled from their lofty electric ambitions. Combustion engines will continue well into the next decade. Audi has abandoned its goal of going EV-only from 2032, while Porsche has confirmed its commitment to the V-8 will extend into the 2030s.
That’s not to say Audi and Porsche are reverting to conventionally powered cars altogether. Even niche products like Audi’s Concept C and Porsche’s next 718 will be EVs, though top Boxster and Cayman trims will still offer gas engines. The strategy now is to diversify rather than bet on a single drivetrain type. Managing such complex portfolios isn’t easy, but it’s the smart move considering how varied customer demands are.
Betting on combustion engines again could prove wise if the European Union decides to loosen the 2035 ban. As it stands, no new gas or diesel cars will be sold from the middle of the next decade. However, the ruling will be reviewed before the end of the year, and reports suggest that plug-in hybrids could continue past the cut-off date.
Audi’s archrivals are urging the EU to scrap the ban. Mercedes CEO Ola Källenius recently warned that Europe’s car industry is heading “at full speed against a wall” and could ultimately “collapse.” His BMW counterpart, Oliver Zipse, cautioned that the ban “can kill an industry.”
Hopefully, the EU is listening.
Note: The top image shows Motor1’s 2027 Audi Q7 rendering.
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