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The Good Good Golf CEO and president are out at the company in the latest turn in an advertisement firestorm.

Good Good Golf’s next president and CEO will need to be better better.

CEO Matt Kendrick and president Joe Flannery are out of their roles with the embattled golf brand in the latest twist from the fallout of the controversial ad that the golf brand created with Callaway Golf, Business Insider first reported. 

Nahid Giga will step in as the interim CEO of the company.

In a memo sent out by Alex Puchala, the departures were described as decisions made by both men.

“This is a difficult day for the entire Good Good family,” the memo read. “Matt helped build something extraordinary that exceeded all expectations and continues to bring countless new fans to the sport. What began as a small group of friends playing golf is now a growing global community.

Good Good’s ad created a firestorm in the golf world. Good Good Golf
Good Good Golf has been at the center of a controversy following an ad
they made in collaboration with Callaway. Good Good Golf

“To ensure stability through this transition, Nahid Giga, Good Good co-founder and one of our first investors, will step in as interim CEO, effective immediately. Garrett (Clark) and the creator team will keep doing what they do best, making great content and engaging our fans who are eager to see and hear from us. I will remain COO and CFO, and will continue to oversee day-to-day operations.”

The memo ended with Puchala writing, “We remain focused on moving forward and building the next chapter of the company.”

The controversy erupted after Good Good released an ad to promote a driver collaboration with Callaway. Clark was shown running toward a female member of the brand, Alexis Miestowski, and pretending to shove her to the ground. 

The shakeup comes less than a week after the brand pulled its sponsorship
from a PGA event. Good Good Golf

The ad was taken down from both Good Good and Callaway’s social media channels, and both brands have had to release multiple statements apologizing for it.

Good Good saw its products pulled from the shelves of multiple retailers, and it pulled out of sponsoring a PGA Tour event in Austin, Texas, in November. 

Matt Kendrick is out as Good Good CEO. Good Good

Kendrick drew further controversy when he made several late-night posts on social media appearing to go after Callaway in the wake of the controversy.

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