A Massachusetts Chrysler dealership just turned their service bay into a fighting game arena as a cheeky way of introducing their technicians to potential customers. The response suggests that they are winning the Internet over.
Metro Chrysler Dodge Jeep Ram near Springfield, Mass. posted a 20-second Facebook reel in August that’s pure nostalgia fuel for anyone who grew up playing games like Tekken 3 or Soul Calibur. The video transforms six real technicians into selectable fighters, complete with rotating camera angles and that unmistakable character selection vibe from ’90s arcade games.
But the video wasn’t just a fun gimmick. It showcased the kind of social media savvy that dealerships need to cut through the noise and get customers’ attention.
When Wrenches Become Weapons
Throughout the video, “Choose Your Technician,” is overlaid on the screen in retro sans serif font, while a pixelated “PRESS START” button glows with a classic orange-to-yellow gradient. Each tech in turn gets their moment to shine on the shop floor, wielding auto tools like martial arts weapons while their attributes flash on screen.
Kyle leads off as the “fastest tire changer” who “fits in small places”—though he “can’t reach the top shelf.” Meanwhile we see him juggling a pair of tire irons like nunchucks.
Shop foreman Eric brings serious credentials as a “master Chrysler tech” but with some key weaknesses: “Stomach. Sarcastic.” He radiates competence, holding a piece of test equipment with an alligator clip draped over his shoulder.
Ian might be the video’s breakout star. His strengths? “Can squat two turbos” and “he’s tall.” His weakness? Ian “drives a Miata”—a dig that had viewers picking sides faster than you can say “apex seal.”
The Rest of the Roster
Jamison rounds out the crew as the eternal optimist who’s “always positive” and handles “fast oil changes,” strengths balanced by the fact that he’s “brand new.” Still, he has the gear to get the job done, clutching a Harbor Freight bucket and standing by a Lincoln pneumatic lubricator.
Justin is organized, we’re told but he carries the stigma of having “come from parts department.” Jose closes things out as the suspension specialist whose only flaws are being “messy & can’t swim.”
Miata Melee
The Miata roast sparked pushback. “I lost it at ‘Drives a Miata’ hahaha. Considering it’s the only vehicle on the lot that works since they are at a Chrysler dealership,” fired back Pillze Drew. Josh Eaton wasn’t having it, writing, “Imagine thinking driving a Miata is a weakness.”
Steven Buytaert cracked up at Jose’s quirks: “Messy and can’t swim.” Drop Lowz also picked up on Jose’s aquaphobia, posting, “Soooo we just gonna let the ‘can’t swim’ slide.”
Others saw themselves in the techs. Andy Haga said of Eric, “The shop foreman, weakness stomach… Yup I can relate.” Parts department veterans rallied around Justin, with Niko Garcia dropping: “From a parts department has me dead!! That’s all me.”
Making Their Picks
When push came to shove, viewers had clear favorites. Eleanor Radaj, billing herself as a service writer, went with Ian. James Montana flipped the roadster roast, “Ian because Miata is the answer.”
Others were more practical. Alex Copley chose potential over experience, “Jamison or Justin I can teach them anything with the right attitude.” Chris Richards kept it logical, “Jose is my man. No need to swim in the shop.”
More Than Just Memes
Metro Chrysler’s gaming gambit taps into something bigger. Dealerships are increasingly turning to entertainment-based marketing, as social media becomes a more important research tool for car buyers.
An Albany, New York dealer recently made an entire series of videos based on the nostalgic hit TV series The Office, proving that humor sells.
The numbers back it up, with more than one study indicating that many consumers turn to social media first when researching their auto purchases and dealerships.
Metro’s approach mobilizes nostalgia, entertainment, and authenticity. They’re offering customers real techs with real personalities and quirks as a way of building trust. But whether or not you’d trust your ride to the tall guy with the Miata, you know that this shop isn’t afraid to have fun at work.
Motor1 direct-messaged Metro for comment. We’ll update this if it responds.
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