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You would think that with everything happening around this hectic world, rich people would begin to lose interest in buying expensive toys. Well, it’s quite the opposite. Ferrari had record sales in 2024, and it already knows the next two years will also be solid. The order books cover the production run through 2026, so shopping for a new Prancing Horse today means waiting until early 2027 to take delivery.

Maranello explains that demand is primarily driven by the 12Cilindri, Ferrari’s replacement for the 812 Superfast. Launched last year, the V-12 supercar is available as a coupe and a convertible with an electrically folding hardtop. The Italian exotic marque, which FCA spun off into a separate unit in 2016 and is therefore not part of Stellantis, has six new models coming this year. The brand’s first EV will be one of them, with the official debut on October 9.



Photo by: Ferrari

Ferrari isn’t the exception in the high-end segment. Archrival Lamborghini is happy to report that its Revuelto flagship model is sold out until the end of 2026. The order intake for the Urus is also massive, with enough customer requests to keep the workers in Sant’Agata Bolognese busy throughout 2025. That’s despite the fact the SUV is now strictly sold as a plug-in hybrid, which some might think would deter buyers.

Like the Ferrari F80, McLaren’s new W1 had already been sold out by the time it was officially unveiled. If Porsche decides to make a production version of the Mission X concept, we reckon it will be an instant success, although the electric powertrain could discourage some wealthy buyers. Rimac CEO Mate Rimac said last year that the one-percenters aren’t keen on buying electric hypercars, which is why the Nevera still hasn’t sold out yet.

While buyers are reluctant to EVs, hybrids are taking over in the upper echelon. At Ferrari, 51% of the cars shipped to customers in 2024 were electrified. That doesn’t necessarily come as a surprise since the 296 and SF90 are both plug-in hybrids. By 2030, the company projects hybrids and electric cars will account for 80% of total shipments, leaving just 20% for cars powered exclusively by combustion engines. Ferrari CEO Benedetto Vigna pins his hopes on synthetic fuel to keep ICE alive for the long haul.

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