The message among the Rangers going into this season cannot be found in a catchy marketing motto or a slogan printed on the back of a shirt.

In fact, there is no coined phrase for the first time since before November 2021.

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What the Blueshirts are hoping to establish is not so much a message as it is a mutual understanding. It can be found in the little habits of the day-to-day, the dedication to building a team game and the club’s push to…

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