Jay Monahan discusses President Trump’s role in PGA Tour, LIV Golf negotiations
PGA Tour commissioner Jay Monahan gave an update on negotiations between the PGA Tour and LIV Golf on Tuesday, March 11, 2025 ahead of The Players’ Championship.
Since its inception, golf purists have wondered when LIV Golf would run out of money. From exorbitant contracts used to lure PGA Tour and DP World Tours stars away to the lack of a major television contract until this year, the bottomless well financed by Saudi Arabia’s Public Investment Fund (PIF) could not possibly last forever.
Now comes a report that LIV Golf Ltd, the United Kingdom-based entity that manages the golf league’s activities outside of the United States, lost $590.1 million in 2024.
LIV Golf Ltd now has lost $1.4 billion over its first 3 1/2 years of operation.
Those numbers were pulled by The Athletic from LIV Golf Ltd’s 2024 financial filings in the United Kingdom. The international organization is subject to an annual “directors’ report” going public in the fall, showing how LIV’s overall international events are faring.
LIV Golf Inc., which runs the golf operation in the U.S. and has offices in West Palm Beach and New York, is not required to file a public report.
According to the report on the U.K. arm of the league — which runs half of its 14-event season — it suffered losses of $461,808,000 for the 2024 calendar year. It also suffered losses of $395,944,000 in 2023 and $243,737,000 in 2022 – for a total of more than $1.1 billion in losses from the international business arm since the league’s birth.
The annual filing disclosed that the company received a “letter of support” from the PIF. Its governor, Yasir Al-Rumayyan, still supports LIV Golf. Meanwhile, negotiations between LIV Golf and the PGA Tour remain on hold despite meetings earlier this year with President Donald Trump and leaders of the two rival golf organizations went nowhere.
Also, Scott O’Neil, who replaced Greg Norman as LIV Golf CEO in January, recently told GOLF.com that the “overall value of sponsorship contracts has grown by a factor of 10.”
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