A Decade of Partnership and Growth
The professional golf landscape is seeing a significant shift in its global footprint. The rebranding of the European Tour into the DP World Tour isn’t just a name change. It represents a massive strategic move. This partnership between the tour and the logistics giant is built on years of shared progress. The connection between these two entities goes back to 2009. That year, the company provided support for the very first Race to Dubai. Since then, the relationship has grown steadily. In 2012, the firm took over the title sponsorship for the season finale. By 2022, the entire tour fell under their…
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