The player most immediately impacted by the new Jaxon Smith-Njigba contract is Cowboys receiver George Pickens, who has seen the bar for his next deal move to at least $42.15 million per year — even though he’s boxed in by the $27.298 million franchise tag. Another player’s immediate financial future has been affected by the JSN contract.
Like Smith-Njigba, Rams receiver Puka Nacua has had three great NFL seasons. And Nacua has more catches (313 vs. 282), more yards (4,191 vs. 3,551), and more total touchdowns (21 vs. 20).
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Both were unanimous All-Pro selections in 2025. Smith-Njigba won the offensive player of the year award. Nacua finished third.
Like JSN, Puka is eligible for a new deal. Unlike Smith-Njigba, Puka is entering the last year of his rookie contract.
Nacua is due to make $5.7 million in 2026, a number that has been increased over the slotted amount based on his performance to date. But that’s a far cry from the new market value.
A four-year contract with a $43 million new-money APY becomes a five-year, $177.7 million deal. It’s a $35.54 million per year value from signing.
On Monday, Mike Garafolo of NFL Network suggested that the Rams will wait to do Nacua’s deal until “further into the summer.”
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Regardless of the time, Nacua shouldn’t set foot on a practice field until he gets his next contract. And the longer the Rams wait, the more expensive it will be. Especially if the Cowboys wake up from their chronic contractual foot dragging and drive the market even higher than it currently is by paying Pickens.
Ultimately, the market is the market. And the market keeps going up. Because the salary cap keeps going up. That’s the way the business works. The cap has exploded from $182.5 million to $301.2 million in only five years. And Nacua has proven his value.
Through three years, the Rams have gotten tremendous value. For those 313 catches, 4,191 receiving yards, and 21 total touchdowns, the Rams have paid $2.93 million — an average of less than $1 million per year.
It’s time to pay the piper. Or the Puka. Or whatever.
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It never gets cheaper. That’s why the Seahawks moved when they did. And it’s why the Cowboys and Rams shouldn’t wait. The bar will keep going up. Pickens and Nacua should be the next two receivers to benefit from that simple NFL business reality.
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