The PGA Tour finished the 2026 season, which concluded Sunday, with a modest viewership increase over last year, which had brought a significant ratings bump after a big dip in 2024.
Weekend coverage of PGA Tour events in 2026, excluding the four major championships, averaged 2.7 million viewers on CBS and NBC.
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That’s up 1% compared to the 2025 season average when using Nielsen’s Big Data + Panel methodology (2.6 million), and up 17% when compared to Nielsen’s panel-only numbers (2.3 million). Big Data became Nielsen’s standard measurement formula on Sept. 1, 2025, after last year’s PGA Tour season concluded.
In 2024, the PGA…
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