As the golf season now reaches its doldrums, the PGA Tour received confirmation that their viewership numbers increased during the 2026 season. The 2025 season showcased a huge increase in viewership after a downturn in 2024. Looking at the weekend coverage averages excluding major championships, CBS and NBC averaged 2.7 million viewers per PGA Tour event.
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That number represents a 1% increase from 2025 (2.6 million) per Nielsen’s Big Data + Panel measurements. When using panel only numbers (2.3 million), the viewership increased 17% on the PGA Tour this season. Big Data is Nielsen’s default standard now it should be stated.
2024…
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