Two days after the LPGA announced that chief marketing officer Chad Coleman was stepping down less than a year after taking the job, the PGA of America unveiled its own new marketing leader.
Coleman, one of commissioner Craig Kessler’s first major hires after taking over the LPGA, informed the tour he would be leaving the organization for family reasons. The former Dude Perfect chief brand officer joined the LPGA in January as part of Kessler’s effort to modernize and grow the tour’s business operations.
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The LPGA won’t replace Coleman with another chief marketing officer. Instead, Taylor Strick, formerly Aon’s global head of partnerships, will join the tour as senior...
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