NASCAR is seeing good, early returns in the move to Amazon Prime.
The debates surrounding sports broadcasts and streaming platforms is ongoing – and not going away. The NFL is airing games on Neflix, Amazon Prime, Peacock, etc. MLB airs Sunday games on Peacock. The NBA airs a bunch of its regular season and now playoff games on streaming platforms.
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Last year, NASCAR made the move to Amazon Prime, airing several races per season on the streaming platform. And it’s so far, so good for the streaming platform.
CONCORD, NORTH CAROLINA – MAY 25: (L-R) The NASCAR on Prime Video broadcast team Danielle Trotta, Carl Edwards, Steve Letarte and Corey LaJoie talk on set prior to the NASCAR Cup Series Coca-Cola 600 at Charlotte Motor Speedway on May 25, 2025 in Concord, North Carolina. (Photo by Logan Riely/Getty Images)Logan Riely/Getty Images
NASCAR is in Year 2 of its agreement with Amazon Prime and, so far, the ratings for the second season are already doing better than the first.
It’s a good sign for NASCAR and Amazon Prime.
TV ratings for Year 2 on Prime are promising
TV ratings are up in Year 2 as the future continues to look promising for NASCAR on Prime.
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“Amazon revealed that its five-race NASCAR schedule averaged 2.29 million viewers in 2026, up 6% from last year. Amazon also reported a median age of 57.7 for its viewers, the youngest among NASCAR broadcasters,” Awful Announcing shared.
“Three of the races on Prime Video faced some sort of rain-related broadcast change. Still, viewership on Prime Video was in line with NASCAR Cup Series viewership on FS1, which averaged 2.30 million viewers for eight races. Fox, which broadcasts the Daytona 500, fared much better with a 4.56 million average for its five-race schedule.”
NASCAR fans seem to be quite happy with Prime, both in the quality of the broadcast and the quality of the announcers.
The TV ratings reflect that.
This story was originally published by The Spun on Jun 26, 2026, where it first appeared in the NASCAR section. Add The Spun as a Preferred Source by clicking here.
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