This weekend, NASCAR will unveil its latest multi-million dollar investment in Studio 43, a state-of-the-art production facility that will debut during the Xfinity Series race at Homestead-Miami Speedway.
The new studio, which will be utilized by The CW beginning with the Xfinity Series Hard Rock Bet 300 on Saturday (4 p.m. ET, The CW, MRN Radio, SiriusXM NASCAR Radio), is set to revolutionize race broadcasts with its advanced extended reality (XR) stage and cutting-edge virtual production capabilities.
RELATED: How to watch NASCAR on The CW
Spanning 1,550 square feet, Studio 43 is large enough to accommodate car shoots and multiple sets, but the real game-changer is its 57-foot-long, 14-foot-high XR wall, packed with more than 23 million pixels and camera-tracking technology. This allows for the creation of hyperreal virtual environments, making the on-screen experience nearly indistinguishable from reality.
This marks one of the most advanced studios of its kind in the country, with capabilities rivaling top-tier media networks in Los Angeles and New York. The closest comparable studio is located in Atlanta, making Studio 43 a groundbreaking addition to NASCAR‘s Charlotte-based production facilities.
NASCAR fans will see it all in action this Saturday during The CW‘s broadcast of the Xfinity Series race — further elevating a season that has already seen record viewership growth.
The XR stage is the result of a collaboration between NASCAR Productions, NASCAR Studios and Raleigh-based Provost Studio. With Studio 43 now in play, NASCAR is pushing the boundaries of broadcast innovation, ensuring fans get an immersive race-day experience like never before.
In addition to debuting the XR studio, the CW will also utilize the capabilities of the NASCAR Production Facility to implement a remote broadcast booth for the live Xfinity Series telecast. Remote broadcast booths have become more frequent across all sports in recent years and are something that allows the team calling the race the opportunity to have more camera angles, data and insights and content in front of them at one time and maintain, if not increase, the quality of the race broadcast.
For a handful of races, the state-of-the-art capabilities at the NASCAR Production Facility will be utilized for a remote broadcast booth throughout the 2025 season.
Catch the debut of Studio 43 this Saturday on The CW, starting with the NASCAR Xfinity Series pre-race show at 3:30 p.m. ET.
Read the full article here