First it was Valspar. Then 3M. Now John Deere has committed to remain a PGA Tour tournament title sponsor.
The PGA Tour announced Monday that John Deere had signed an extension to remain title sponsor of the event at TPC Deere Run through 2030, the latest deal that keeps the Tour paried with longtime partners until the start of the next decade. John Deere has sponsored the event since 1998.
“I’m continually impressed by the passionate fan support the Quad Cities community shows for the John Deere Classic year after year – a true reflection of the pride and commitment Deere & Company brings to both its hometown and title event,” PGA Tour Commissioner Jay Monahan said in a release. “For more than 25 years, Deere & Company has elevated the Quad Cities through the John Deere Classic at TPC Deere Run, and the PGA TOUR is proud to extend this valued partnership into the next decade.”
Added John C. May, Chairman and CEO of Deere & Company: “The John Deere Classic continues to be a powerful expression of who we are as a company – deeply connected to our customers, committed to our hometown communities, and proud of our people. Year after year, hundreds of John Deere employees and retirees generously volunteer their time to help create a top-tier experience for players and fans. This event not only strengthens our global relationships but also delivers lasting impact right here in our hometown. We’re excited to extend our partnership with the PGA Tour and build on this legacy through 2030.”
The John Deere Classic has been contested at TPC Deere Run since 2000, which is only miles from John Deere’s world headquarters and constructed specifically to host the John Deere Classic. Each of its 18 holes are named after seminal moments in the community’s history.
Davis Thompson is the tournament’s defending champion, winning his first PGA Tour event last year by four shots and setting a new tournament scoring record at 28 under.
The 2025 John Deere Classic is set for July 3-6.
The John Deere Classic joins the Valspar and 3M as tournaments signing long-term deals with the Tour as talks have quieted surrounding a merger with LIV Golf. Some sponsors have left in recent years, like Wells Fargo and Honda, while others, such as RBC that sponsors the RBC Heritage at Harbour Town Golf Links and this week’s Canadian Open, have committed to only one-year deals.
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