Winning titles in multiple weight classes, including holding all the gold at super middleweight, Canelo Alvarez’s skills cannot be denied.
It took Canelo (63-2-2) eleven months to become undisputed super middleweight champion for the first time. He beat William Scull in March 2025 to become undisputed twice at 168. Canelo has beaten a who’s who of fighters to earn gold over the years.
Signing a lucrative deal with Riyadh Season, the Mexican warrior looks to continue to entertain. He’s set to face off against former undisputed champion Terence Crawford on September 13, 2025.
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From winning super middleweight and light heavyweight gold, undergoing wrist surgery, suffering losses against Floyd Mayweather and Dmitry Bivol, to facing rival Gennadiy Golovkin in an epic trilogy, Canelo has seemingly done and survived it all.
Can he get past the mighty Crawford?
Canelo has proven to be one of the hottest commodities in boxing, in and out of the ring. He’s become a force in any division in which he has competed, and his fight nights have become quite profitable over the years.
The Sporting News looks into how Canelo has accumulated his fortune and where he stands among the wealthiest and most influential athletes in the world.
Canelo Alvarez’s net worth: How much does Canelo make?
Per Celebrity Net Worth, Canelo Alvarez has a net worth of around $300 million.
In 2018, he signed a $365 million contract with DAZN and Golden Boy. Eventually, Canelo filed a lawsuit, accusing both of a breach of contract. He requested damages of up to $280 million following disagreements of potential opponents and payments, leaving the platform.
Canelo returned to DAZN and fought Dmitry Bivol and Gennadiy Golovkin after signing a near-$85 million deal. He signed a three-fight, $100 million deal with Premier Boxing Champions.
Canelo recently signed with Riyadh Season. The deal with Turki Alalshikh includes 4-5 fights under a $400 million contract.
Canelo Alvarez’s career earnings
Per Essentially Sports, Canelo made $12 million against Floyd Mayweather in 2013. Facing Amir Khan in 2016, Canelo made about $25 million, per Sports Zion. Against Caleb Plant, when he became undisputed super middleweight champion for the first time, Canelo made $40 million.
Losing against Dmitry Bivol for light heavyweight gold, Canelo had a guaranteed purse of $15 million.
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Canelo earned $40 million in the first fight against Gennadiy Golovkin and $30 million in the rematch, per Celebrity Net Worth. In the trilogy fight, he earned about $45 million, and his salary reportedly reached $100 million following PPV sales.
Facing Jermell Charlo while with Premier Boxing Champions, he made about $25-$30 million. Per Dan Rafael, Canelo made about $35 million against Jaime Munguia.
Per Marca, it’s rumored Canelo made about $80-$100 million for his fight against William Scull under the Riyadh Season banner.
Canelo Alvarez vs. Terence Crawford fight purse: How much will Canelo Alvarez make?
Per Sports Illustrated, Canelo is expected to walk out of his fight against Terence Crawford with a fortune.
The rumored salary for the super middleweight champion is about $150 million. It’s considered one of the most lucrative Canelo fights of all time.
Canelo Alvarez’s endorsements
In 2021, Forbes had Canelo as the 48th highest-paid athlete. It was estimated he earned $2 million from endorsements. Forbes ranked him fifth in 2023, with $10 million coming from endorsements.
In 2025, Canelo was ranked 22nd.
Canelo has worked with brands such as Under Armour and Tecate, a Mexican beer company.
He also has done business with Hennessy, Michelob ULTRA, and Everlast, the latter for his gloves. Over the past few years, Canelo has been known to wear custom Dolce & Gabbana outfits, including a bathrobe.
Canelo Alvarez’s social media influence
With a loyal fan base, Canelo has a rich social following:
Canelo Alvarez charities
Canelo Alvarez has been known to give back.
In 2017, per ESPN, Canelo donated $1 million worth of supplies, medicine and materials toward earthquake relief efforts in Mexico.
In May 2020, Canelo donated more than 900 medical kits to help combat COVID-19 in Guadalajara. Canelo has also donated to Nariz Roja AC, which supports children battling cancer.
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