A long-time Subaru driver is delighted to receive a package in the mail with the badges for the newest member of her automotive family.
TikTok user Addie Beckman (@addie.beckman) posted a video to show off the badges she just got in the mail for her new Subaru Outback. She explains, “I’ve only ever driven Subarus, and I just got my third one. And they’re the best cars for a lot of reasons, but one of the reasons is you get these little badges, and they’re completely free.”
How Do You Get the Badges?
Beckman is talking about the Subaru Badge of Ownership program. As she says in the video, you go to the website, input your information, and choose from a list of icons that represent the lifestyle facilitated by your Subaru.
“This is my third Subaru; I got a little third badge,” Beckman says. “And then I got a bunch of cute badges, and I’m going to put them on my car right now. So I’m going to show you. It also comes in this cute little bag, which I love. They are just so fun, and I love that they do this for free.”
How Do You Put Them On?
There’s an adhesive on the back of every badge so that you can easily stick them to your vehicle or another metal surface of your choosing.
The video cuts to Beckman in her garage, kneeling by the back of her new Outback. She reveals that the badges come with a little cut-out stencil that helps ensure the badges go on straight.
“The first badge is the third one,” she says. “I got this little Pride one, one that says ‘I love parks,’ a mountain biking one, this is like their outdoor sports one, and then a little camping one. I’ll show you guys them all at the end.”
As she concludes the video, Beckman says, “So, if you have a Subaru, you need to do this. It’s just ‘Subaru Badge of Ownership.’ Just Google that, and it lets you choose your badges. You just put in the VIN. And it’s completely free, which I think is so cute. And Subarus are just the best cars ever. And this is my third one, and I will never stop getting Subarus. I love them so much.”
Viewers Love Subaru Badges, Too
In the comments section, viewers chimed in with their own opinions of the program. Of course, Subaru of America’s official TikTok account was among them. “Loving this badge combo,” the brand wrote.
“It’s like a charm bracelet for your car,” wrote one user.
“It’s kind of pathetic that the thought of free badges for my car makes me want to get a Subaru,” wrote a second.
“That’s such a cute cult,” joked a third person.
Motor1 reached out to Beckman via TikTok comment and direct message for comment. We’ll be sure to update this article if we hear back.
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