The Los Angeles Lakers have announced they will team up with Albert, their new jersey patch partner going into the 2026-27 season.
The AI-powered financial assistant and management application will have its logo appear on all four Lakers uniforms as part of a premium sponsorship.
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Albert was founded by college roommates Yinon Ravid and Andrzej Baraniak in 2015, according to its website. Its mission is to “give everyone a chance at financial stability.”
“The Lakers represent excellence, ambition, and a connection with fans that extends beyond basketball. Albert is proud to partner with an organization that has inspired millions of people around the world,” Ravid said in a news release. “Together, we’re excited to use the reach of this partnership to help fans manage their money better and handle the financial busywork of life, so they can spend more time on what they love – like watching basketball.”
The new partnership marks the end of the Lakers’ previous deal with Bibigo, a global Korean food brand, which first became finalized in 2021.
The Albert logo will be placed in the right-hand corner near the chest area of every Lakers jersey.
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“The Lakers have built an extraordinary legacy of championship basketball over the years that has made the purple and gold one of the most popular teams in the world, and the jersey one of the most iconic pieces of apparel in sports,” Lakers governor Jeanie Buss said in a news release.
“Generation after generation, we have seen the greatest players in the world wear the Lakers jersey. The uniform is an extension of the team and represents the very best of this franchise. With each new season, when I first see players in the iconic gold uniform, I’m filled with deep pride, gratitude for the past and excitement for the future. We couldn’t be more proud to place Albert on the Lakers jersey and give our amazing fans visibility to their personal finance products,” she added.
Albert is the Lakers’ new jersey patch sponsor.
LA wasn’t the only team to announce a new jersey patch sponsorship.
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The Golden State Warriors announced their newest partnership with IREN in June.
“The Warriors jersey badge is our most visible global platform, and finding a partner that shares our vision for both innovation and community engagement was paramount,” said Mike Kitts, Golden State’s Chief Commercial Officer.
The deal is reportedly the largest sponsorship deal in the history of North American team sports. The Warriors-IREN deal is worth more than $50 million per year.
This article originally appeared on USA TODAY: Los Angeles Lakers’ jersey patch for 2026-27 season unveiled
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