Just over a month before the start of the World Cup, FIFA has surprised everyone by announcing an unprecedented entertainment strategy. For the first time, the tournament will not have just one gala, but three different opening ceremonies, one in each host country, aiming for each venue to have its own “Super Bowl moment.”
Mexico: Tradition and pride at the Azteca Stadium
For the opening match in Mexico City, where El Tri will face South Africa, FIFA has prepared a show that pays tribute to the country’s culture. The artists confirmed to headline this historic kickoff are Maná, Alejandro Fernández, and Belinda, joined by international sensation Tyla. A massive production is expected, highlighting the football heritage of the first country to host three World Cups.
A major rollout in the United States and Canada
In the United States, superstar Katy Perry will lead the pre-match show ahead of the clash against Paraguay, alongside stars like Lisa and Future.
Meanwhile, Canada will rely on the talents of Michael Bublé and Alanis Morissette for its debut in Vancouver.
This multinational model, driven by Gianni Infantino, is aimed not only at creating cultural impact, but also at maximizing commercial exposure across the region’s three most important markets.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.
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