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The Masters social team never misses—and Monday’s promotional video was no exception.

I’m never not thinking about the Masters. But once THE PLAYERS is over, the anticipation builds tenfold. So now that TPC Sawgrass has come and gone, it’s officially Masters season.

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RELATED:Cameron Young Went Hunting at Sawgrass—and Bagged THE PLAYERS

There are still a few good events left on the schedule. For years, I’ve thought the Valspar Championship doesn’t get as much love as the other stops on the Florida Swing. The golf course is good, the field is loaded—it should be a great week outside Tampa. And the two Texas events are solid, especially the Houston Open, which, thanks to Memorial Park, has turned into the unofficial warm-up for the year’s first major championship.

But in the end, the Masters will be at the forefront of my brain until the golf world heads down Magnolia Lane in three weeks.

RELATED:Every Player in the Masters Field…So Far

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Of course, promotions like this one from the Green Jackets only make the wait that much harder.

Leaning into its history while the legendary James Brown serenades the soundtrack? That’s box office. To be honest, the Masters has never missed on one of these. The social team down in Augusta deserves a pay raise.

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