American YouTuber MrBeast has claimed on social media that he has "bought the NFL" the day before the new season starts.
He added that he would put a "YouTuber on each team" in videos posted on X and YouTube, which have had millions of views.
However, the world's most-subscribed YouTuber, real name Jimmy Donaldson, is not the real owner of America's most popular sporting event.
The viral social media videos are instead a collaboration between the NFL and YouTube to promote the new season and streaming the first game.
The first game of the season will take place between the Dallas Cowboys and Philadelphia Eagles on Friday, 5 September at 01:20 BST.
Who actually owns the NFL?
America's NFL is not owned by one single person or team. Instead, the league is collectively financed by its 32 teams.
Each team is owned by an individual, a private ownership group, or in the case of the Green Bay Packers, a publicly owned, non-profit organisation.
The Packers are the only team to be owned in this way, as the NFL does not allow corporate ownership.
Every team is required to be owned by an individual or a small group of owners, where one owner must hold a third of the share.
Roger Goodell is the CEO of the NFL, known as the 'commissioner', and is responsible for overseeing the league's operations – representing all 32 teams.
How much would it cost to buy the NFL?
Since the league is owned by the 32 teams, if an individual wanted to own the NFL, they would need to buy every team.
The estimated value of all 32 teams is around $228 billion (£170 billion).
There would likely then be additional costs to own the NFL as a whole.
YouTuber MrBeast's net worth is estimated to be around $1 billion (£745 million).
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