NASCAR sprints into the streaming era by starting a prolonged stint on Amazon Prime Video.
This Sunday, Prime Video will exclusively stream the Coca-Cola 600. It’s the first of five consecutive Cup Series races on the platform, which already holds the rights to the NFL’s Thursday Night Football and will begin a working relationship with the NBA next season.
As other leagues have already discovered, many fans don’t like change. Those not subscribed to Prime or any other streaming services may also be confused about how to access these NASCAR races.
On Monday, NASCAR.com published a guide on how to watch races on Prime. While a Prime subscription costs $14.99 per month or $139 per year, fans can avoid extra fees by signing up for a 30-day trial.
The Athletic’s Jeff Gluck shared the story with a “PSA” on Thursday morning. He also reminded everyone that all Prime Video content is included for Amazon Prime members signed up for its shipping features.
“If you don’t have Prime, there’s a free 30-day trial,” Gluck wrote. “So you can basically get all five NASCAR races for free.”
Prime Video makes its NASCAR debut when streaming the Coca-Cola 600 on Sunday, May 25. The five-race arrangement runs through Pocono Raceway on June 22.
NASCAR fans should thus wait until the weekend to sign up for a 30-day Prime trial. Another important PSA: Set a reminder to cancel the trial before it automatically renews and bills you $14.99 for the next month.
Prime landed some big names for its NASCAR coverage. Dale Earnhardt Jr. joins the broadcast booth alongside play-by-play announcer Adam Alexander and crew chief Steve Letarte. Carl Edwards and Corey LaJoie will provide post-race analysis with Danielle Trotta.
“Man, I’m excited,” Edwards said in a Monday teleconference, per NASCAR.com. “I think I should be really nervous, but I don’t know if I am yet. For me, it’s a lot like going to my first Cup race. It’s like, man, I really don’t know what to expect. I feel like I’m kind of prepared, but I’m just so grateful for this team, to be with Steve and Dale and Corey and Danielle and Alex, everybody — all these people now. It’s wild how much talent is here and represented by this Prime broadcast. And that part really makes me feel comfortable. So I’m just ready to go have some fun. I think this is really going to be cool.”
Sunday’s Charlotte Motor Speedway Race starts at 6 p.m. ET.
Related: NASCAR Makes Decision On Coca-Cola 600 Payouts
NASCAR Insider Has Important Message About Coca-Cola 600 first appeared on The Spun on May 22, 2025
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