With the Coca-Cola 600 just days away, 23XI Racing provided an update on Bubba Wallace’s latest sponsorship deal.
Wallace is currently 12th in the NASCAR Cup Series standings. Failing to complete races at Texas and Kansas really hurt, but he’s hoping to turn his season around this Sunday at Charlotte Motor Speedway. During last year’s rain-shortened Coca-Cola 600, he came in 11th place.
Only time will tell if Wallace can win the Coca-Cola 600. What we can say for certain is that he’s once again a part of the Coca-Cola Racing family.
23XI Racing revealed Thursday that Wallace is back with Coca-Cola Consolidated.
“Big news! We’re proud to welcome [Coca-Cola Consolidated] to the 23XI Racing family,” 23XI Racing announced on social media. “Whether it’s cooling down after a race or celebrating in Victory Lane, Coke is Bubba’s go-to. Here’s to more iconic moments on and off the track.”
Wallace spent years representing Dr. Pepper, so he’s no stranger to promoting Coca-Cola products.
Fans of 23XI Racing are thrilled about this reunion. Of course, some members of the NASCAR community are indifferent about it.
“With McDonalds being such a big part of 23XI, I was always surprised Coke wasn’t more involved,” one fan wrote. “Dr. Pepper made some sense back in the day because of the number, but it should have always been Coke from the beginning.”
Another fan asked, “Oh my. Are we getting a Coke car??????”
“A Sprite car would be hot I’m just saying,” a third fan suggested.
“Terrible decision by Coca-Cola,” a social media user said.
Maybe we’ll see Wallace on Victory Lane with a Coca-Cola in his hands.
The Coca-Cola 600 will begin at 6 p.m. ET on Sunday. The purse for this year’s race will be over $13.6 million.
Related: Bubba Wallace’s Spotter Rips NASCAR Driver’s Behavior
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