DAYTONA BEACH, Fla. (May 1, 2025) — NASCAR and Coca-Cola are doubling down on their shared commitment to the military community by bringing together the motorsports industry this May through the longstanding NASCAR Salutes Together with Coca-Cola program. The annual initiative is designed to support and recognize active duty servicemembers, veterans, military families and fallen heroes through a variety of programs throughout the month, culminating in the 600 Miles of Remembrance at the 2025 Coca-Cola 600 at Charlotte Motor Speedway on May 25 (Sun., 6 p.m. ET, Prime Video, PRN Radio, SiriusXM NASCAR Radio).
For more than a decade, NASCAR Salutes Together with Coca-Cola has aimed to support the military and veteran community by hosting at-track experiences for military members, veterans and their families, galvanizing partners across the motorsports industry in a month-long show of public recognition and providing critical investments to military and veteran service organizations through NASCAR Impact and other league-wide initiatives. Each year, the monthlong Salutes program is designed to lead into Memorial Day Weekend and the 600 Miles of Remembrance, during which each NASCAR Cup Series driver will take the green flag at the Coca-Cola 600 with the name of a fallen service member on their car.
RELATED: NASCAR Salutes hub page
“The Coca-Cola 600 NASCAR race is more than a competition; it’s a tribute to the brave men and women who have made the ultimate sacrifice and those currently serving,” said Eric Kacker, Vice President of Coca-Cola North America’s Sports & Entertainment. “Partnering with the USO and Speedway Motorsports, we honor their legacy and heroism during this Memorial Day weekend at the 66th running of the Coca-Cola 600.”
In addition, NASCAR and Coca-Cola are showing their support for the men and women of the Armed Services with a new ad campaign that kicks off this weekend during the NASCAR Craftsman Truck Series, NASCAR Xfinity Series, and NASCAR Cup Series races at Texas Motor Speedway. The campaign celebrates the service and sacrifice of U.S. military members and their families through a multitude of at-track integrations, original content features and fan engagement opportunities throughout the month.
“Salutes is a part of NASCAR’s DNA and provides some of the most impactful moments on-and-off the track for our entire industry,” said Michelle Byron, Executive Vice President, Chief Partnership & Licensing Officer at NASCAR. “Our partnership with Coca-Cola not only allows us to make critical investments in these organizations that are providing vital services to the military and veteran community, but it also allows us to take a moment and recognize those who have sacrificed so much.”
Once again, Honor and Remember will work with several NASCAR teams to host Gold Star Families at Charlotte Motor Speedway as part of the 600 Miles of Remembrance tribute. Recently announced as a NASCAR Impact partner, Honor and Remember hosts families who have lost loved ones in the line of duty at race weekends throughout the NASCAR season.
This year, NASCAR Impact will also encourage fans with a military background to sign up as peer supporters through Sound Off, a nonprofit established to help veterans and active duty servicemembers get the mental health support they need through the Sound Off app. Forty-seven percent of military members who show signs of PTSD or depression do not seek help, in part because of fears related to stigma or blowback. Sound Off provides a platform where military members who would otherwise avoid mental health support can engage anonymously with veterans with similar lived experiences.
In addition, NASCAR Salutes Together with Coca-Cola will also seek to:
- Host at-track experiences for military members, veterans, and their families, including:
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- Discounted grandstand tickets for military members all season long through NASCAR MilTix Presented by GOVX. Active military and veterans can verify their status and purchase tickets by visiting NASCAR.com/miltix.
- Access to complimentary grandstand tickets and unique VIP experiences throughout the month of May for service members from local bases, made possible by Chevrolet’s NASCAR Troops to the Track Program and Vet Tix.
- The “Mobility Pit Box,” which will host mobility-impaired race fans and veterans attending races at Texas Motor Speedway, Kansas Speedway and Charlotte Motor Speedway. The Mobility Pit Box was designed and announced by Toyota in 2023. It was gifted to NASCAR at the beginning of the 2024 season to expand its availability, highlighting Toyota’s vision of “Mobility for All.”
- Bring together the motor sports industry in recognition of our military, including:
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- Xfinity, a Proud Premier Partner, which will display red, white, and blue Xfinity windshield headers on their race cars during the NASCAR Xfinity Series Bet MGM 300 at Charlotte Motor Speedway. This initiative showcases Xfinity’s commitment to hiring veterans, National Guard and reserve service members and military spouses who bring unique skills and experiences to Comcast NBCUniversal.
- Craftsman, who will also display red, white and blue windshield decals on all NASCAR Craftsman Truck Series trucks racing in the North Carolina Education Lottery 200 at Charlotte Motor Speedway.
- Goodyear, which will continue its tradition of replacing its iconic “Eagle” sidewall design with “Honor and Remember” during the Coca-Cola 600 in support of the Virginia-based nonprofit supporting Gold Star Families.
- Mechanix Wear, who will provide NASCAR officials special camouflage “MultiCam Mechanix Wear” gloves for the Coca-Cola 600.
- Invest in veteran and military service organizations so that they can continue their critical work, including:
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- Sound Off
- Honor and Remember
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